Strategic activations for ad campaigns

Elevate the precision of your advertising campaign with the use of data to deliver the right message, to the right target, in the right context.

Multiple data sources

Data collection across the Quebecor ecosystem

Devices used​

Magazine and newspaper subscriptions​

Radar audience​

Transactional and event data ​

Clicks​

Video content consulted

Our approach to maximize the data

1

DATA COLLECTION

access to a significant volume of data across the entire Quebecor ecosystem

2

DATA ANONYMIZATION

anonymization process between the collection of the data and its organization

3

DATA ORGANIZATION

creation of audience segments

4

DATA ACTIVATION

use of different audience segments to fulfill advertiser’s campaign objectives

1

DATA COLLECTION

access to a significant volume of data across the entire Quebecor ecosystem

2

DATA ANONYMIZATION​

anonymization process between the collection of the data and its organization

3

DATA ORGANIZATION​

creation of audience segments

4

DATA ACTIVATION

use of different audience segments to fulfill advertiser’s campaign objectives

A variety of audience segments to reach your target audience

12 THEMES | +500 AUDIENCE SEGMENTS

Food

Vehicle

Entertainment

Socio-demographic

Travel & Outdoor

Health & Lifestyle

Information & Business

Home & Real Estate

Fashion & Beauty

Sports

Technology

Customized

Possibility of creating customized audience segments according to your needs

Why include an audience segment?

Targeting of an audience that will be more receptive to the message

Complementarity and relevance in ad campaign

Favourability effect of advertiser brand

Reach a qualified audience

Quebecor audience segment

Discover our audience and targeting solutions

Duo Q•ID

A scalable technological solution that uses first party data from Quebecor and data from established partners to generate superior audience understanding from the analyzed segments.

Radar Audiences

An audience segmentation solution based on users' travel habits, built on geolocation technology activated by users on their mobile devices.

Target by Receptivity™

Innovative and unique way to deliver your mobile campaigns by targeting qualified audience in real time as highly receptive to see the ad.

Omnichannel synchronization

Innovative and unique way to deliver your mobile campaigns by targeting qualified audience in real time as highly receptive to see the ad.

Interested in our advertising solutions?

At Quebecor, achieving your objectives is our priority.

The performance of your campaigns is our commitment.

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