An easy-to-use self-service platform for your digital banner campaigns
No matter the size of your business, Guichet allows you to create your own digital banner campaigns with quality audiences on Quebecor platforms. Monitor their performance in real time thanks to a personalized dashboard.
Reach your target on the most popular network in Quebec
Create powerful digital campaigns and display your ads to potential customers, whether on mobile or computer.
How does it work?
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Introduction
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FAQ
Find all the most frequently asked questions in our terminology guide.
Introduction
Le Guichet is a self-service platform that allows advertisers to create digital banner campaigns and promote their products on Quebecor’s network. Advertisers can change the budget and targeting of their campaigns at any time, and analyze their results in real time.
Connected to our advertising server, Guichet allows you to display your advertising banners to your target on Quebecor websites according to the dates you have previously established.
The steps are as follows:
- Create your account with your email address and credit card information.
- Creation og your advertising campaign.
- Add the budget and dates for your campaign.
- Choice of your banner ad formats.
- Selection of the geographic area where your advertisements will be broadcast. You can target specific provinces, regions or cities.
- Selection of audiences reaching your target customers.
- Add your creatives in PNG or JPG format.
- Putting your campaign online.
- Analysis of your results in real time on your dashboard.
Absolutely! The platform was designed to be quick and easy to use, but you will need to check your campaigns regularly to achieve your goals. To do this, we recommend that you spend time each week analyzing your campaigns and adjusting them along the way.
It is mandatory to deactivate your ad blocker to create a campaign and have access to all the features of the Guichet platform.
Billing
The cost depends on the budget you have established when creating your campaign. You can change your budget upwards at any time during the campaign, and you can stop your campaign at any time.
The minimum budget is only $ 100 per campaign, since we adapt to your needs. However, we recommend a minimum budget of $ 500 if you want to reach your potential customers and have more representative results.
Please note that the dollar amount entered in the budget section does not include taxes. These will be billed to you in the billing process.
When creating your Guichet account, you will need to enter your credit card information, which will be protected by our system. You will be billed daily on the credit card associated with your account based on the impressions delivered the previous day and their CPMs. You will never be billed more than the impressions delivered. You can see the details of your invoices by clicking on List of invoices in the Finance section of the left menu.
If your credit card is declined, your campaign will be immediately paused until a valid credit card is added to your account.
To use your promotional code, go to the Finance section of the left menu and click on Promotional codes. Enter your promotional code, then click on the ” Add ” button. All the promotional codes associated with your account will appear in the following table.
The promotional code applies to your account, not to a specific campaign. The amount of your promotional code will therefore be applied to all your online campaigns when the code is active.
Campaign management
As soon as you submit your campaign, a member of our team is responsible for checking, on working days, if all the parameters of your campaign are in order and if your creatives comply with our rules. If so, he or she will approve your campaign and it will be live based on the start date you previously selected.
If you receive this message, it means that your targeting is too precise for the budget that you want to deliver in the desired period of time. Several options are available to you:
- Change the end date for later,
- Expand your geo-targeting by adding cities or regions,
- Modify your audiences to have a wider target.
Your banners will appear on all French-speaking sites in the Quebecor network. To see the full list, see our Digital page.
Yes! You can always revise the targeting parameters as well as the dates of your campaign, in addition to adding and / or modifying your creatives. You can also revise your budget upward, but you will not be able to revise it downward if your campaign is already online.
To pause your campaign, you must click on your campaign, then change its status at the top right.
If you want to stop a campaign completely, you must also deactivate all your creatives and change the end date in the general settings of your campaign.
Creatives
Formats | Dimensions | File size | Accepted file types |
Big box | 300×250 | 150KB | GIF, JPG, PNG |
Double big box | 300×600 | 150KB | GIF, JPG, PNG |
Leaderboard | 728×90 | 150KB | GIF, JPG, PNG |
Mobile formats | 320×100 | 150KB | GIF, JPG, PNG |
A member of our team reserves the right to refuse your creative if it does not comply with Quebecor’s business rules. We do not accept, among other things, English, political or offensive creatives.
Targeting
Audience segmentation is a process of dividing data into homogeneous subgroups based on defined criteria, such as demography, behavior and media usage.
Our audience segments are based on multiple touch points across our properties, which allow us to provide key information that improves the advertising experience.
Le Guichet offers you several categories of audiences: socio-demographic, automotive, travel, fashion and beauty, food, finance, sports, real estate, lifestyle, entertainment and technology.
Geo-targeting is a practice consisting in diffusing various contents or advertisements to consumers according to their geographic location.
Guichet allows you to add geo-targeting to your campaigns and to display your advertisements only where you want according to the parameters you have established.
Custom audiences
Custom Audiences allow you to add a small piece of code, called a pixel, to one or more pages on your website. Once added to your site, the pixel counts visitors to your website and creates an audience with those who meet the criteria you entered in the Page View and Expiration fields. You can then add this audience to your digital campaign and show your ads to your website visitors to keep them coming back and convert (purchase, fill out a form, etc.).
Custom audiences give you the flexibility to target just about anything on your website, depending on your goals. You might, for example, want to target visitors who viewed a specific product or page on your website, those who put items in their cart but didn’t ultimately make a purchase, visitors who filled out a form or those who have made a purchase in the past in an attempt to re-engage them.
To create a custom audience:
- Click on the Custom audiences tab in the left menu on the Counter
- Click on New audience
- Name your audience according to your goal. Example: Visitors to page X
- Determine the expiration of users in your segment
- Copy the tag and add it in the code of the page you want to target on your website
As more people check out this page on your website, your pixel will log the activities and update. Visit the Custom Audiences page regularly to see how many users are included in your audience.
To add the pixel to a campaign:
- Click on your campaign and go to step 3 – Campaign targeting.
- Click on Audience segments
- Click on the Custom audiences category and select the desired audience
Number of days during which a visitor remains a member of your segment before being deleted for not having reached the page views goal above. Specify a value between 1 and 540 days. One day corresponds to a period of 24 consecutive hours.
Example: If you set a value of 30 days in Expiration, all visitors who visited the targeted page on your website in the last 30 days will be included in your Custom Audience. If a visitor saw your page 31 days ago, they will no longer be included in your audience.
The pixel must be added in the header of the code of each of the pages you want to target.
Segment size refers to the number of members included in the segment. Each member represents an audience identifier associated with a user device.
Segments can be made up of different types of identifiers, and the same identifier can be part of different segments. The types of identifiers are: browser cookies, the advertising identifier of the device used and the identifier provided by the publisher.
Conversion pixel
Conversion pixels are snippets of JavaScript code to add to your website that contain an HTML image tag. They allow you to measure specific actions of your website visitors after they see or click on your digital ad in the desired analytics window. These actions can take the form of a purchase, registration, download, watching a video, or any other action that you feel is relevant to follow.
You must insert the piece of code in the header of the page you want to measure. Place the pixel code as close as possible to the targeted page’s tag to ensure that a conversion is counted even if the user closes the browser tab or prevents the page from fully loading. You should place this code on all pages where a visit represents the completed action that you want to measure. For example, if you want to measure your visitors’ purchases, you should put the pixel code on your website’s purchase confirmation page.
The “Pageviews” type tracks conversions every time a user visits the web page where your pixel is located, after seeing or clicking on your digital ad.
The “Daily Visits” activity type tracks conversions for visits to the web page where your pixel is located, but only counts one conversion per user per day, even if a user visits the page multiple times per day. These conversions are also counted after a user views or clicks on your digital ad.
Terminology
- Banners : Advertising space, in different formats, animated or not, announcing a product or service, and redirecting to a landing page.
- Budget : Budget allocated for an advertising campaign for a given period.
- Frequency cap : The ability to set a limit on the number of times an advertiser exposes a user to their advertising in a fixed period of time. For example, a frequency of 2 every 12 hours means that the banner ad will only be displayed twice for each visitor during a 12 hour period.
- Clicks : Internet user action that activates elements or hypertext links in a web page or advertisement – a deliberate act, initiated by the user.
- CPC : Cost of an online advertisement based on the number of clicks made by a single visitor on an advertising element (banner, button, etc.). By combining the CPM with the CTR, you get the cost per click.
- CPM : Cost of one advertisement per thousand impressions.
- CTR : Ratio, expressed as a percentage, between the number of advertising clicks and the number of impressions or page views.
- Impressions : Number of times an advertisement is fully downloaded and viewed.
- KPI : Acronym for Key Performance Indicator. Performance indicators are used to determine the factors taken into account to measure the overall effectiveness of an advertising campaign.
- Landing page : Site entry page. They are used as landing pages on the site from external advertisements or commercial links.
- Viewability : A measure of whether a given ad was actually seen by a human being, as opposed to being out of sight or served as a result of an automated activity.